Go beyond gut instinct. Our simulator is calibrated against 21 peer-reviewed studies covering 2.7 million customer records. See exactly where your churn stands — and what to do about it.
Full churn intelligence. Quantify the damage, see the research behind it.
Understand why you're losing and exactly what to do about it.
Execute with confidence. Templates, priority support, early module access.
The complete M1 research synthesis. 21 studies, 2.7M records, one actionable document.
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Every metric in the simulator is traced back to peer-reviewed studies and validated datasets encompassing 2.7 million customer records. No guesswork.
Citation of peer-reviewed research in this platform is made under the terms of each work's Creative Commons Attribution (CC-BY 4.0) license. All findings have been adapted through DM Axis Intelligence's Applied Research Intelligence™ methodology. Citation does not constitute, nor should it be interpreted as, endorsement, acknowledgement, validation, or approval by the original authors, their co-authors, or their affiliated institutions of this platform, its methodology, or any of its outputs.