Stop Guessing Your
Subscription Churn Rate
The first churn simulator calibrated by real research — not AI-generated benchmarks. Model retention, NRR, health scores, and cohort curves across 63+ empirical sources covering 40,000+ companies.
Not Another Calculator
Every number is backed by cited research with sample sizes and confidence scores. No black boxes, no hallucinated benchmarks.
Research-Calibrated
Every output traces to specific empirical sources — with sample sizes, confidence levels, and methodology links.
Multi-Channel Output
Logo churn, revenue churn, NRR, GRR, health score, cohort curve, win-back — all from one scenario configuration.
AI Subscription Benchmarks
The first tool with separate AI-native vs. traditional subscription benchmarks. 48% median NRR for AI subscriptions — did you know?
Health Score Predictor
Fastenr.co-calibrated 40/35/25 weighted model predicts churn 8 weeks before it happens. A–F grading with R² validation.
Dual-Cliff Cohort Curves
43% of losses in the first 90 days. A secondary cliff at month 6. Flat annual rates hide where customers actually leave.
NPS Paradox Engine
75% of companies find NPS correlates more with expansion than churn. We model both effects simultaneously.
Ready to See Your Churn Reality?
Start free with the simulator. Upgrade when you need financial metrics, causal analysis, retention playbooks, or the research booklet.