DMAxis
INTELLIGENCE
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DM AxisChurn & Retention Intelligence
0%
📍
Your Reality
💰
The Cost
🔬
Why You're Losing
The Playbook
🔒
Why Trust This
Your Numbers
1
Where you are today
Research Levers
2
5 levers backed by 2.7M records
What's your monthly churn rate?
What's your ARR?
What's your average contract value?
How good is the experience?
How many products do they use?
How do customers commit?
How many are staying out of habit?
How often do customers call for help?
🎙
What am I looking at? Your 60-second orientation.
Guide0:55Coming soon
Your NumbersWhat's your monthly churn rate?1/3

What's your monthly churn rate?

This is your starting point. Everything else adjusts from here. If you don't know your exact rate, use your best estimate — the research levers show how much each factor can move it.

4.5%
0.5%15%
Monthly
4.0%
Annual
39%
GRR
61%
Lifetime
2.1y
This Applied Research Intelligence™ simulator provides directional estimates derived from peer-reviewed research for informational purposes only and does not constitute financial, business, or professional advice. Dalimer Corporation assumes sole responsibility for all outputs. Citation of peer-reviewed research does not constitute endorsement, acknowledgement, validation, or approval by original authors, their co-authors, or their affiliated institutions. No researcher bears any responsibility for this platform's outputs or methodology. All outputs are provided AS-IS without warranty. Users assume all risk associated with any decisions made based on simulator outputs. Use of this simulator constitutes acceptance of our Terms of Use.