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Module 1 · Churn & Retention

The Research Booklet:
What 21 Peer-Reviewed Studies Reveal
About Customer Churn

Not opinions. Not benchmarks from unnamed surveys. The consolidated findings from 2.7 million real customer observations — synthesized into one actionable document with implementation frameworks and linked forms.

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The DM Axis Intelligence™ Series
M1
Churn & Retention
21 studies · 2.7M records
Now
M2
Pricing Intelligence
Van Westendorp, Gabor-Granger, and competitive benchmarking across 936 companies.
Soon
M3
Unit Economics
CAC payback, LTV/CAC ratios, and cohort economics for sustainable growth.
Soon
M4
AI Cost Modeling
GPU costs, API pricing, and inference economics for AI-native subscription businesses.
Soon
M5
Growth Forecasting
Synthesizes M1–M4 into 12–24 month trajectory models.
Soon

What's Inside

✓Consolidated synthesis of 21 peer-reviewed studies
✓2.7 million customer observations distilled into actionable findings
✓Research-backed implementation frameworks
✓Linked forms and templates for immediate execution
✓Confidence grades for every finding — know what to bet on
✓Anti-pattern library — four documented strategies that backfire
✓Full source bibliography with audit trails
✓PDF delivery — yours to keep permanently

The Research Behind It

21
Peer-Reviewed Studies
2.7M
Customer Records
44
Research Components
7
Industries Covered

Who It's For

👤
VP of Customer Success
Needs research-backed ammunition to justify retention budget to the CFO.
👤
CEO / COO
Wants a single document that separates proven retention strategies from industry folklore.
👤
Head of Product
Needs to understand which product levers actually move churn — and which ones are noise.
👤
Revenue Operations
Needs validated benchmarks for NRR, GRR, and payback periods by ARR tier.

Two Ways to Get It

Subscribers save $120. Not a subscriber yet? The booklet includes a 30-day Growth trial.

New to DM Axis
$269one-time
✓M1 Research Booklet (PDF)
✓30-day free Growth trial
✓Full simulator access during trial
✓Cancel anytime — keep the booklet
Save $120
Existing Subscriber
$269$149one-time
✓M1 Research Booklet (PDF)
✓Yours to keep permanently
✓Complements your simulator access
✓Works with Operator, Growth, or Enterprise
Subscribe first → save $120

Stop Guessing. Start Knowing.

One document. 21 studies. 2.7 million data points. Everything peer-reviewed research knows about customer churn in subscription businesses — in your hands today.

Includes 30-day free Growth trial. Cancel anytime.